It’s always exciting to see what brands do around big sporting events like the soccer world cup or the olympics. P&G, thanks to some great work from Wieden+Kennedy, Portland, has managed to capture the group that most often buys their products: Moms.
And what would any athlete be without a supportive mother?
This advert, based on the insight that it takes someone strong to make someone strong, is one of those beautiful, poignant and emotional ads that make film such an important medium (whether online or on TV).
Have a watch below and get the tissues ready!