Helps Tea is a functional tea from the United States. They have a really interesting difference than teas that just ‘taste good’. All of the teas from Helps Teas are in fact functional: They are formulated to help people achieve certain effects, whether it is to digest food better, breathe better or even just have a good rest.
TDA_Boulder, an indepedent agency in Boulder Colorado, designed the packaging and Corporate Identity and we were drawn in by the geometric simplicity of the packs. Each has its own look and feel while maintaining a strong brand identity from variant to variant.
Who wouldn’t want one of these up on a shelf in their kitchen?