It’s always so exciting to see new ways that brands and NGOs are encouraging people to do the right thing and be more responsible about social causes and charities. This initiative and accompanying site from Longfonds, a Dutch charity, show us how fun doing the right thing can be if we apply creativity.
Here, people are encouraged to hold their breath and donate money based on how long they could hold their breath for. The money then goes to a lung charity to help those in need.
Sadly we can’t take part here in SA, but we can look at the videos of people trying their hardest to hold their breath, which to be honest is funnier than you would think!
Check out the site here.