What a fun idea for Record Store Day by JWT London! A number of different posters were printed and handed out to local businesses in Soho. These businesses could choose a poster that best represented their product offering, and put one up in their window to show support for Record Store Day and direct people to their closest record store.
What is really smart though is how JWT managed to find interesting images and illustrations that apply both to the business themselves as well as Record Store Day, by finding things that look like records. From sweets, to a fat man trying to tie his belt – there are a number of ways records have been brought into these posters.
If we consider the disciplines we teach at The Academy, this campaign is such a perfect example of how art direction, design and illustration can work together within a single campaign to bring it home and really make something striking.
So let’s get out there and buy some records!