When we came across this campaign by FCB Auckland for Gregg’s Jelly we had to share it. Built on the insight that ‘there’s always room’ for jelly, this humorous campaign shows predators who have just eaten rather large creatures attempting to eat Gregg’s jelly. Because there’s always room for jelly, right?
What truly makes this campaign sing though is the illustrations. The insight is one thing, but bringing the idea to life is what makes this great. With a beautiful hand-painted feel, these look as if they’re lifted directly from a children’s book. Kudos to Watermark Studios for creating something so engaging!