We love this campaign by Y&R Lisbon, which celebrates firefighters as heroes. This initiative is sponsored in part by the supermarket chain Intermarche.
The illustration style for these posters is on point. Simple, eye-catching and strong. There is the idea that all the best posters should be so good that people want to steal them and keep them for themselves. These are a great example of that in action – where can we get some (legally of course)?