We love this work for Biji Coffee, a Russian coffee company, by Apus Agency. What we like specifically is the clever use of illustration to bring the producers of the coffee to life. As a consumer now, it’s important to know where your goods come from and this approach – illustrating the people who produce the coffee and putting them on the packaging.
Not only does this help the consumer to see where their coffee comes from and help them to create an emotional bond to the Biji brand, it also helps them feel that they are doing something good for the people on the other end of the value chain.
(And don’t you just
love the coffee bean crown motif?)
This is how design can change the world!