Apple – Shot on iPhone 6

Apple have always used creativity so well to sell their products and this latest campaign by TBWA/Media Arts Lab, Los Angeles is a great example of this. They used real photos that people have taken on their iPhones to show without a shadow of a doubt just how good the camera is. This is also a great way to engage your current user base and get them excited – imagine having your image used for one of these ads!

And honestly… who wouldn’t want a phone that could take such beautiful photographs?

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