New Balance – Baby vs Dale Steyn

We love this video that came out for New Balance South Africa just last week that pits one of South Africa’s favourite sport stars, Dale Steyn, against perhaps his most difficult opponent yet: A busy toddler!

It makes the great point that we’re all born athletes and when you see how Dale Steyn is doing by the end of the day – it’s easy to believe.

What a fun piece of viral content – a great idea that is beautifully art-directed and graded. If you’re interested in studying at the Academy, as an art direction student this is the type of work that you could expect to be making when you hit the industry.


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