LG – TV Campaign

This campaign by Y&R Sao Paulo got us very excited when we saw it. Perhaps it was the great idea, or perhaps it was the graphic style that reminded some of us older types of playing old school computer games.

These ads, for the new LG 4k Ultra HD TVs, come with the message: How you watch movies has become outdated. These blocky, ‘8-bit looking’ illustrations for movies we know and love so well point out very powerfully that TV technology has come a long way. So far in fact, that images that were so special and memorable to us are now left in the past (just like our Nintendo TV Games!).

What a smart idea, with super illustration.

Can you name all the movies?


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