Jeevasanthi is an Indian dating sate that helps people connect all across India. What better way to show the diversity of Indian peoples than through their traditional illustration styles?
We love this work from JWT Delhi and how it tells such a powerful, inclusive story using nothing but cultural imagery. In a country where social divides can be strong, it is work like this that normalises people mixing and enjoying the company of fellow Indians.
Very, very smart work and very easy on the eye too!