We love this campaign for Guinness Africa by AMV BBDO for Guinness in Africa. They’ve done a number of amazing spots for them before, including the Guinness Sapeurs ad, which we featured on our blog a while back.
This new(ish) piece of work recently won a gold Lion at Cannes for film and it’s easy to see why. This spot is nothing but adrenalin from start to finish. What a powerful way to capture what it feels like to be a modern African, right now.