Guinness – Made of Black

We love this campaign for Guinness Africa by AMV BBDO for Guinness in Africa. They’ve done a number of amazing spots for them before, including the Guinness Sapeurs ad, which we featured on our blog a while back.

This new(ish) piece of work recently won a gold Lion at Cannes for film and it’s easy to see why. This spot is nothing but adrenalin from start to finish. What a powerful way to capture what it feels like to be a modern African, right now.

Amazing!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s