The Cooper Hewitt Museum in New York is the national museum for design in America, but it had a bit of a problem. After years of different identities and a three year refurbishment, it was time to update the look and feel.
To learn more about that process, check out this talk here, it’s a bit long but definitely worth it. Eddie Opara from Pentagram, Chester Jenkins from Village and Caroline Baumann from the Cooper Hewitt itself talking about the new graphic vision for the museum.
But what next? What about redesigning the official typeface? That’s exactly what they did next, and the good news… you can download it for free right here. What a great idea! A new look, a new logo and a new font free to use by anyone.