We’ve been paying a lot of attention to gifs lately, as a new medium for advertising. We’ve seen some great work coming through, but what is very exciting is that gifs themselves are limited only by our imagination. Here, we can see amazing illustrations for Prada by Francois Berthaud that both tell a story and animate as well.
In a category like perfume, where it is so difficult to differentiate yourself (especially before someone has smelled the product) it is vital to do something different. If Prada continues in this vein, we can see some real great results for them!
After seeing something like this, who doesn’t want to ask for Prada Candy in store?