The compact camera market has come under a lot of stress recently with the advent of smart phones and increasingly proficient smart phone cameras. So how do you market a new compact camera to a generation of people who are obsessed with selfies?
You do what Samsung and Leo Burnett Switzerland did. You point out that selfies are one thing, but self portraits are even better. We love the way they’ve recreated famous artists and their self portraits here to show that selfies are all well and good, but self portraits can last for hundreds of years.
Great concept, great art direction and a memorable idea. We love it!