Snickers – You’re not you when you’re hungry

For a while now, Snickers has been running the ‘You’re not you when you’re hungry’ campaign, which is built on a very powerful insight – when we’re hungry, we can be a little… different.

The mark of a great idea is that it can continue to roll out through a number of executions and media and while this campaign has been running since 2010, they are still producing high quality executions. Here, we’ve shared a tactical Christmas ad, showing Father Christmas having his beard and hair cut and then some hilarious videos, featuring none other than Mr Bean!


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