98fm is a rock station in Brazil. And as we all know – authenticity is key when it comes to rock music. If you don’t love the genre and don’t know who all the artists are, the chances are you’ll be found out pretty quickly.
This observation was used to great effect by Filadelfia, an ad agency from Brazil. This set of three print executions features T-shirts that at first look normal, but upon closer inspection show that the name and the photograph don’t match.
It’s just like 98fm said – Beware of Posers!