When you think of rice and beans, the last thing you think of is slickly art directed print ads, with beautiful type treatments and fun concepts. That is why we love these print ads so much. No one ever said that advertising something like a staple food had to be boring, cheap or uninspired. Why can’t it be exciting and fun?
This work from 3A Worldwide Brasil for Mundial Rice and Beans takes that to heart and really knocks it out of the park with this set of two print executions, highlighting the partnership (and friendship!) between rice and beans.
Even if the copy isn’t translated in the best way, the intention of these ads is very clear. Remember: There is no such thing as a boring brief!