Sierra Mist – Rebrand

Sierra Mist is an American soft drink with a lemon-lime citrus flavour. After carrying the same design for years, they reached out to Little Fury to help them update their look for 2014.

Here you can see the old look for Sierra Mist. Serviceable… but definitely in need of an upgrade.

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And below, Little Fury’s redesign. There’s nothing we love more than a great brand getting a fresh new coat of paint and this is a great example of updating a look but keeping the essence of a brand, to give it a strong design aesthetic for years to come.

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