We love a good gif. And without debating whether it should be pronounced with a hard ‘G’ or with a softer ‘J’ (we prefer gif, to jif – if anyone is asking) we love what is happening where GIFs themselves are becoming a new media channel for brands.
Fiat took it one step further here with a TV ad that was composed entirely of GIFs they created for online use. Not only are the GIFs fun, we love how irreverent it is to treat TV in this way. For a media channel that most people revere above almost anything, it’s very refreshing and entirely on-strategy to put forward an ad that is made just of GIFs.
More of this please!