We’re loving the craft beer revolution we’re currently seeing in SA and across the globe, not only because we love a good craft beer (and who doesn’t) but because it gives us a chance to see a number of new designs in the market that we never would have seen before.
Whereas traditional beer brands are, well… traditional and employ bold, simplistic graphics on their designs – we’ve seen a range of craft beers that really push the boundaries of packaging design. They can be quirky, serious, artistic or just downright weird – and we love them all!
Today we present to you the packaging for new cans from the Smartmouth Brewing Company. Based in Virginia, USA – they produce a number of styles to suit a number of tastes. What they did with this packaging, thanks to design input from The Meridian Group was tell the story of the beers themselves, incorporating some brewing science, tasting notes and a whole lot of personal anecdotes of how the beers were made.
We love these cans. Great work, now we just wish we could get them here in South Africa!