We’re a little skeptical of sites like Designmantic, which take a bit of the magic out of design (and all of the humanity). Using what is essentially ClipArt (yes, that kind of ClipArt), they allow people to create logos for their companies, brands or organisations all for as little as $29. For a school that prides itself on quality of work and attention to detail this dumbing down of design is a little scary.
Good design is always so hard to describe to someone other than, ‘you’ll know it when you see it…’ which, let’s be honest, is perhaps not the most convincing of arguments, but a truly well-crafted logo is something that can live with a brand for years to come, rather than a flat piece of ClipArt that has been slightly updated since the days of Quark and Corel Draw (apologies if we’re showing our age a bit here).
When you think of the true megabrands, their logos shine through. They’ve reached that point where they’re just right. We’re not saying that a site like Designmantic can at least help a small business build their design creds, but we feel that in the hands of a designer a small business could end up saving much more money down the line when their corporate identity starts to look dated and anachronistic.
But enough preaching, we’re here to share a rather useful piece from Designmantic, they’ve titled: The 10 Commandments of Logo Design. We must remind you of course, that a true designer knows when to break the rules for the sake of the project and skills like that can only be taught.
Check out Designmantic here and let us know what you think!
(Click view full size on the image below to check it out properly)