Gautrain – By Car, By Train

Here, a local ad that tells a quick yet emotional story.

Based on the functional benefit of taking the Gautrain (it’s faster than sitting in the traffic), this ad makes it emotional by asking the question – would your child still be awake if you were late getting home?

Then, it ties it all together with the line: Sandton to Centurion to her in just 19 min.

How could you resist?

 

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