Christoffel Blindenmission – Shadow Faces

The Christoffel Blindenmission had a problem – they needed to secure donations to help fight cataracts, but had no way to show just how far a donation would go.

For each donation of 50 Francs, one person could have their cataracts operated on and be restored to sight – this led to a breakthrough; showing the real faces of people who were in need of surgery, using nothing but a 50 Swiss Francs note and a light. Watch the video below to find out how they did it…

It’s simple, it’s clever and it does good. Exactly what we think good advertising should be!


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