Share a Coke with Bobby

Coke’s new summer campaign in South Africa has so far been a great success – not only because they’ve printed cans and bottles with people’s names (encouraging people to find their name, buy the product and share it on social media) but also because of this beautiful ad, shot in Johannesburg.

It features some of Jozi’s hippest and most happening creatives, including the guys from I See A Different You, who you may remember we featured a while back, over here.

The art direction is on point and it shows our South Africa. It may be a bit dirty and grimy at times, but we’ve got hope and inspiration to burn. We love this ad.

Have you found your name yet?


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