Ballantine’s Scotch Whisky is a high quality product that requires dedication and an insistence on nothing but the best to produce. This is why they teamed up with Killian Martin, freestyle skateboarder extraordinaire, to produce a beautiful film and a great piece of online content.
As we move more into the digital age, we are seeing this more and more. Brands have to provide people with something interesting and engaging, something they can share and something that makes them say wow – no longer are we in the age of the 30 second or 1 minute TV ad. These days, consumers are media-savvy and can see right through advertising’s tricks. It’s a scary time for advertisers, as things are constantly changing, but we believe this is really the greatest opportunity advertising has ever had. No longer are we bound by short formats or unnecessary rules. These days, the sky is the limit. If you can produce something interesting and exciting and a brand can make that happen – everyone wins. Creatives feel like they are truly flexing their muscles and brands can ride the wave.
This ad for Ballantine’s Whisky does exactly that. By telling the story of Killian Martin, it gives us a great video that is exactly on brand (sharing the message of dedication and craft) and at the same time is just beautiful to watch.
More advertising like this please!