This new ad from Skype takes all the aspects of great advertising and provides them for us in the digital age. It takes a compelling emotional story, which is hard to deny and in just three minutes will probably make the hardest people get a lump in their throat. We all know how much Skype can connect us with friends and family members across the globe, but this story goes even further.
Telling the story of two girls who were born without a fully formed arm, this ad shows how Skype has helped them connect across thousands of kilometres and follows their story for their first meeting.
It’s already been seen over 2 million times and as far as we’re concerned – it’s advertising gold. A beautiful story, emotionally told, which highlights Skype’s benefits. Amazing!