Midttrafik – Bus

This ad from Midttrafik in Denmark shows how reframing an idea we take for granted can have amazing results and encourage shareability.

We all know how great public transport is, in theory. We know it saves money and cuts down on harmful exhaust emissions, we know that if enough of us used public transport that traffic would be cut down too – but often those great ideas don’t happen in the real world. And let’s be honest – buses aren’t the coolest things to be seen in, or to use.

So, how do you reframe what buses are? How do you make them cool and encourage people to use them? You can appeal to their heartstrings, you can present them with the facts or you can take this route – create something funny, memorable and shareable.

The ad you’ll see below takes buses and makes them into something anyone would want to use. Using tried and tested Hollywood tropes, it makes buses hard to ignore and offers a tongue-in-cheek look at a mode of public transport most people would rather forget about.

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