French Connection – From Sketch to Store


French Connection wanted to show their consumers how quickly they go from designing their clothes to finishing their clothes and having them ready to wear. What better way than to get well-known photographer Rankin to shoot some beautiful models wearing nothing but ‘sketches’?

This campaign has an extra, shareable component though, which takes full advantage of Tumblr culture and the shareability of gifs. What a great way to bring photography to life!

Apparently, this is also the first black and white campaign to be run by French Connection in its history – a fairly good attempt for their first try, we must say…



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s