Fiat 500 – Made of Pure Muscle

When Fiat partnered with Abarth to create a performance model of their cute little 500 model, they needed an ad that would show the exhilaration of driving a car ‘made of pure muscle’.

Much like the TFG Gift Cards by Am I Collective, this ad shows that going the extra mile and doing something the ‘right’ way pays off. This image could easily have been manipulated and photoshopped, but instead, the art directors decided that they should use body paint and real people. The outcome, as you can see, is more than worth it. Check out the ‘making of’ video below.

Besides, no one likes people who take short cuts.

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